I ate Salada today, But I didn't lose 5kg! In fact, I ate salad three times this week, and my jeans are still tight! I will ask for my money back.... Well, I'm no health coach, but I'm pretty sure that's not how it works! The same goes for your brand. If you treat...
Let's talk about Emotional Branding. You must be thinking: WTH! One more hippie term to describe a brand? NO! Let me describe for you what it is an emotional branding experience. "Emotional branding is a term used within marketing communication that refers to the...
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