It’s ok if your strategy fails, it doesn’t mean you fail!
A strategy is part of a plan you create to achieve your business goals.
A successful launch strategy is essential to successfully launch your program, with a well-thought-out strategy, you will be able to achieve your goals and objectives.
But even if your strategy doesn’t deliver as you wish it does mean your failure as a business, it just means you need to re-assess the plan and find out what can you do differently, or best yet, what you should do differently and what not.
And sometimes the reason your strategy is failing is that was not made for you!
Raise your hand if that’s you;
You have a great idea for a program, then you go ahead and start researching how to take this idea from the paper.
And you fin different coaches suggesting different things,
You get a piece of info from coach-A, a little of what coach-B said, and some more from coach-C, then you go ahead and launch your offer, just to find out that nothing worked as you wished.
That happens because, as amazing as these coaches are, they give you free advice based on the general situation, which may not be your case.
So you get frustrated because you know you can impact so many people if you could just get this information in front of them.
But you are a strong woman and won’t give up yet.
You go ahead and find new info and start studying more and more on how to create a new launch, just to get into a rabbit hole of strategies and get overwhelmed and start to feel like you need a team or that this is not really for you and these great ideas initially bringing you such joy begin to feel like a burden because you don’t really know what to do with them.
Don’t beat yourself; we’ve all been there trying to “DIY” our whole business.
And there is absolutely nothing wrong with that; we all do.
But just like a DIY project, you need the right pieces, instructions, and sometimes a little help from someone to get to a final art piece.
You don’t need a big team or lots of complicated systems to have a successful launch. You need a customized strategy that will work for you based on your needs and goals.
In fact, I ate salad three times this week, and my jeans are still tight!
I will ask for my money back….
Well, I’m no health coach, but I’m pretty sure that’s not how it works!
The same goes for your brand.
If you treat your brand exposure the way I treat my diet, you will not get results.?♀️
You post once and expect to make money from that post.
Then when you don’t, you lose motivation.
Then you go on a rant and post for a whole week, and it feels right.
But it gets hard to maintain, and you stop for a month, just like a diet that you are in and out, without results.
I’m not here to judge you; I know it’s hard to keep up when you’re not getting the desired results.
What happens is that, just like a diet, you may be trying to get quick fixes for your business or getting very generic strategies that may not be the best for your situation.
Each person and business have different needs and require different approaches to achieve their goals.
Do you want to have more brand exposure?
Learn where your ideal client hangs out so you can focus on those platforms.
Do you want to make sure you are consistent across platforms?
Create a plan and visual communication to represent your business online.
Don’t want to spend 24/7 creating content?
Create a plan that works for you, and take notes on what works and is not.
“We can’t read the label from inside of the jar.”
So having someone on your corner supporting you can be just the help you need to move forward.
Find a group or mastermind with like-minded people that can support you through this process.
And if you want someone to help you create an efficient strategy to help you have a more aligned brand online?
Find a coach/mentor that will acknowledge your needs and create a plan specific for you and your business, take your hand and walk you through every step of the way.
Let’s talk about Emotional Branding. You must be thinking: WTH! One more hippie term to describe a brand? NO!
Let me describe for you what it is an emotional branding experience. “Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer’s emotional state, needs, and aspirations.”
So when marketing your product or service instead of telling your audience about the features like: “This is the cheapest program in the market; you will get ten videos of 50min each and four calls of 60min each”.
You can say, “This program will take you through a journey to transform your mindset, and build a business you enjoy giving you the freedom you always dream of! Ready to live your best life?.”
You trigger an emotion in your ideal clientele, the emotions responsible for the final outcome of your product.
When people sell beauty products, the goal is to make people feel good, feel pretty, and feel confident. So that’s why their promos are all around people feeling amazing, in most simple life situations.
It is the same when you buy a designer handbag, you don’t buy that just to carry your phone and wallet, you can do that with a $20 dollars bag. you buy for the feeling you get when you wear that bag with the rest of your outfit, the queen feeling you have and no one can take from you.
When you have a business, you need to do the same, your ideal client won’t buy from you because YOU have the most videos, or are offering the best price. They will buy from you because you help THEM feel a certain way.
What do you think? Ready to try this out? Here are some steps.
-Learn how you can help your ideal client.
-Learn what type of emotions your ideal audience is driven by.
-Learn the words they use to describe these emotions.
-Start using the words on your content.
So instead of saying “buy now the best mattresses on the market!” You can say “Sleep like a Queen and wake up ready to conquer the world.”
Ready to take your brand to the next level, create a successful business and live the life of your vision board?
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