About my story

Hello,
My name is Charlene, and I’d like to tell you a little bit about myself.
I’m a mother of two wonderful little humans, an expat who enjoys travelling, learning about various cultures, and living life to the fullest.

I moved from Brazil to Iceland, then Sweden, and finally England.

I began my online journey about a decade ago when I decided to learn marketing to grow my photography business.
I never imagined I’d be where I am now back then.

Let me explain why.

I’ve always been a creative person, but I’ve never been a writer.
So I assumed I’d never be able to work on a project that required me to write.
I was good at sketching, painting, and designing, but not so much at writing.
As a result, I avoided it for a long time.
Another issue was my accent; I was so embarrassed by the way I spoke that I was afraid people would make fun of me, that they wouldn’t understand me, or that they would think I was less capable as a result of it.

And I’d let these things get the best of me for far too long.
After years of working behind the scenes because I believed I would never be able to write well, especially in a second language, or talk like a natural English speaker, I decided to try something new.

I determined not to let this deter me any longer; after all, I had relocated to various locations and had to adjust to new situations.
It wasn’t these details that would put an end to my dreams.

So I begin to put my life in order and use my expertise in fashion, graphic design, photography, marketing and NLP to make an impact not only on my life but also on the lives of others.

That’s when the magic happened: I started my branding business, met some incredible people, and now I’m excited to give coaching and mentoring to those who want to transform their lives and businesses as well.
After all, if I can do it, so can you.